Active Value Investing in Digital Media

Traction + Scale applies the philosophy of Value Investing to digital media. Our thesis is that the best returns come from active hands-on investments in stages not normally served by traditional funds. We add value by:

 
  • Incubating new ventures: Partnering with talented early stage teams to launch businesses
  • Supporting entrepreneurs: Helping to grow companies from the Traction to Scale stages
  • Restructuring companies: Injecting new energy and direction into stagnant or distressed assets 

What We Look For

First and foremost great ideas. Next, we look for strong teams. Finally, we look for situations where we can add value. Our perspective tends to be unique and we use a structured approach to executing transactions. We like the impossible situations and the ones requiring creativity.

How We Invest

Every deal structure is structured to accomplish the situational goals for our partners. We function as principals and commit equity capital in some deals, intellectual capital in others and typically syndicate our deals with our network strategic and value add co-investors.

What We Do

We specialize in situations where we can actively help a company succeed. We help incubate ideas, advise and finance companies and make acquisitions where we can leverage our operating expertise, deep network of distribution relationships to scale or restructure high potential companies.

Recent investments by Partners

inSparq.com

inSparq.com

inSparq is a referral marketing software company that helps online retailers grow sales.
Bebo

Bebo

One of the worlds’ largest social networks acquired from AOL.
Stake House

Stake House

Stakehouse is a social betting site, allowing users to bet on world events
Safeguard Guranty Corporation

Safeguard Guranty Corporation

Safeguard is the worlds’ first marriage and divorce insurance company
Andover Games

Andover Games

Andover is a smart-phone mobile game publisher
Buyinara

Buyinara

Email marketing technology and services for the direct response industry